The Power of Reciprocity – Small Business Show 332

Giving something of value away to customers before they place an order is a common sales and marketing technique. This reciprocity tactic is a powerful way to use persuasion to attract new customers to your business. But what about using it in other ways? With your employees, suppliers, and partners? Read more

The Hiring Process: Attracting, Vetting and Interviewing – Small Business Show 320

Join your hosts Dave Hamilton and Shannon Jean as they work through the Hiring Process with a new employee for one of Dave’s small businesses, Backbeat Media. We will discuss attracting talent by using LinkedIn Jobs, vetting prospective candidates, and tips and techniques for holding interviews. We also learn about Read more