How well do you know your ABDs? On this episode of Business Brain, your hosts, Dave Hamilton and Shannon Jean, dive into a discussion about the power of Always Be Different. First, it’s a case study of how AriZona Iced Tea keeps its 99-cent price point during inflation and how it differentiated itself to get into the beverage industry. Then it’s on to a breakdown of why David Morris believes that Being Different is Better than Being Better in the sales game. Join us while we fine-tune our Business Brains!

Categories: Episodes


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