In this episode of Business Brain, we tackle the rule that’s slowly choking your business: the lowest common denominator rule. When a customer complains or an employee slips up, you want to write a new policy right away. Don’t. Solve the problem and move on, and only build a procedure when the same issue keeps coming back. We get into why piled-up rules turn into a list of steps nobody follows, why a ten-step shipping process will never give you consistent results, and why you should audit your procedures twice a year so they stay useful.
Then we take on a question every business owner faces sooner or later: should you talk about politics in your business? Unless politics is your business, our answer is no. The same thinking applies to any divisive topic, AI included. A single social post loses all your nuance, and you can drive away half your audience before you ever see how they react. Keep your platform focused on great service and great products, save the hot takes for a real conversation, and keep living that Charmed Life.
- 00:00:00 Business Brain – The Entrepreneurs’ Podcast #802 for Wednesday, November 4th, 2026
- November 4th: Use Your Common Sense Day
- 00:01:30 Not making LCD Rules
- Don’t make a rule the first time something happens
- Two Tokens Method of Customer Service
- 00:07:38 SPONSOR: Stio. Ski season’s almost here. Gear up now, the way the locals do. Go to https://stio.com/businessbrain for 20% off your order.
- 00:09:16 SPONSOR: NordLayer AI Scout helps organizations understand, govern, and protect AI usage by making AI activity visible across the entire workforce – web and desktop. https://nordlayer.com/ai-scout/businessbrain
- 00:10:50 Should we talk about the government?
- 00:17:25 What about AI?
- 00:22:55 Business Brain 802 Outtro
- This Episode’s Big Takeway: Only make rules for systemic problems
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