different

Image for episode 471 of the Business Brain podcast

A Different Conversation with David Morris – Business Brain 471

In episode 466 of Business Brain, we discussed David Morris’ ideas about why being different is better than being better when making sales. We connected with David, and he agreed to come on today’s episode to discuss the how and why of learning and implementing this contrarian sales framework. Listen Read more

By Dave Hamilton, ago
Image for episode 466 of Business Brain

Time to learn Your ABDs – Business Brain 466

How well do you know your ABDs? On this episode of Business Brain, your hosts, Dave Hamilton and Shannon Jean, dive into a discussion about the power of Always Be Different. First, it’s a case study of how AriZona Iced Tea keeps its 99-cent price point during inflation and how Read more

By Dave Hamilton, ago