Brian Friss joins us today on the Small Business Show. Brian co-founded DIGISTOR back in 2001 and one of the first things he did was to throw away the business plan he had. Instead he followed and guided his business through an evolution reflective of his marketplace, even changing his core products as necessary throughout time. Still, a chunk of business relies on optical storage, a product that has been “obsolete for seven years.” He is proof that serving a niche can be very profitable, but you need to pay attention to where you need to go next. The biggest lesson: avoid fear-based decisions. Easier said than done!

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