This week on the Small Business Show, we continue the discussion about small business marketing with Shannon and Dave talking about the value of marketing via social media as well as offline marketing. Strategies for authenticity are the core, including specific discussions about Facebook, Twitter, Snapchat, offline marketing and more!
Shannon and Dave share their own thoughts about marketing as it relates to their businesses. In Part 1 of the Small Business Marketing show, advertising is a focus with discussions about pay per click, display ads, podcasts and reviews. What marketing methods have worked for you? Share your story with us in the comments below or [email protected]
Ever had a million-dollar idea? Shannon and Dave discuss what that actually means and the realities behind bringing an idea to fruition. Kickstarter is a big part of that discussion, from both good and bad angles. But first, your two business geeks share a little tax talk about what you should be doing now to be sure you’re ready for the New Read more
With just a few weeks left before the calendar ticks over to 2016, it’s time to start thinking about a few things: what to do for your employees? What do do for your customers? What to do for yourself? Taxes, health insurance, gifts, bonuses and more are the seeds for today’s topics. Listen to your two favorite business geeks discuss Read more
Shannon and Dave dig into the mailbag today to answer a trio of questions from folks dealing with departing employees. Various reasons and scenarios led to the departures, and those each play a huge part in the advice and thoughts shared by your two favorite business geeks. On top of that, Dave spends a little time at the beginning of Read more
Mick Guinn started Mick’s Macs ten years ago and has learned a lot about being a small business owner during that time. He has always made sure to keep a focus on what his employees actually need, being careful not to project his own desires onto others. He also shares some advice on how to foster a healthy business relationship Read more
David Sparks, long time attorney and long-time geek left the practice he had been with for decades to branch out on his own. Using his geek skills to build the foundation for his nascent practice’s infrastructure, David is able to better service his clients and carve out that valuable time to spend with family and on other projects. “I knew Read more
Juan Collao from My Auto Home discusses home automation as a business. His company helps customers dissect and decipher the best way to automate their specific homes, right down to which light switch to use. Juan’s business is new and he’s already a very astute businessperson. Some great insights in this episode – well worth a listen for business owners at Read more
Shannon and Dave talk through the benefits of having someone unrelated to your business act as a sounding board. Almost like creating your own, mini Board of Directors, it’s valuable to have a trusted confidant or two who can give you honest advice, even if it’s from outside your business, looking in. Then it’s on to social media. Dave and Read more
Marilyn Weinstein, founder and CEO of Vivo, says “When you’re the owner, you don’t have the confidence that somebody else’s money gives you.” One trick is building a small business management team so that you’re the “other person” with the money, and delegating those decisions to someone else. Having a partner can mitigate that from day one, so long as you Read more
Brian Friss joins us today on the Small Business Show. Brian co-founded DIGISTOR back in 2001 and one of the first things he did was to throw away the business plan he had. Instead he followed and guided his business through an evolution reflective of his marketplace, even changing his core products as necessary throughout time. Still, a chunk of Read more
Kyle Baccus, founder of KC Tool, America’s number one German tool distributor joins Shannon and Dave on the podcast today to talk about how he started his business. He talks through a number of things he’s learned, including how it pays off to be thoughtful before you start, considering how being in a small niche and having the best products Read more