Jay Gentile has a passion for saving time, his clients as well as his own! What began as a mobile product repair business, led to SEO and web design and finally into application development and the BoosterBots family of marketing apps.
Join us today on the Small Business Show and learn how Jay made the transition from his first two businesses to ultimately creating a company that gives him the reward of helping people succeed along with the freedom and flexibility to lead his own Charmed Life. During the interview, we discussed leaving the corporate world to begin a new business, learning about SEO and PPC advertising to help clients and then using it to grow his own company and why following his interests has been so important.
We then jump into discussing the importance of telling your personal story when marketing your company, how to offer long term support on products sold with a one-time fee and sticking to niche markets where you can have a big impact.
Listen in to learn about BoosterBots success and more on this episode of the Small Business Show, then come over to the SBS Support Group to continue the discussion!
Chapters/timestamps:
- 00:00:00 Small Business Show #103 January 25, 2017
- 00:01:18 Interview: Jay Gentile from BoosterBots
- 00:02:11 Another story of an HP employee branching off
- 00:05:04 The “problem” was, I didn’t own my own business
- 00:05:42 Led to SEO, PPC, Affiliate and online marketing
- 00:06:49 Transition from one business to another
- 00:08:39 Following your interests
- 00:10:23 Making your small business about you -telling your story
- 00:11:47 Supporting a one-time-fee product
- 00:15:13 Identifying and using your talent stack
- 00:16:24 Always be marketing!
- 00:17:25 Intentional marketing with private software
- 00:19:00 Niche specific software markets
- 00:20:36 Success is doing the things you want to do when you want to do them!
- 00:23:02 Best mistake: not delegating quickly enough
- 00:24:12 Stressed-out people do bad customer service
- 00:26:34 Don’t fear change! Evolving your business requires it.
- 00:28:10 Split test your ass off!
- 00:29:39 SBS 103 Outtro
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