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Ask Forgiveness, Not Permission – Business Brain 579

In this episode of Business Brain, we discuss the significance of Global Talent Acquisition Day and its role in business strategy. We explore the origins of this day, established by KRT Marketing in 2018, and share methodologies to improve talent acquisition processes. Through a personal anecdote, we emphasize the need for model release forms to protect intellectual property rights and Read more…

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Borrowed Credibility – Business Brain 578

In this episode of Business Brain, we discuss strategies for enhancing entrepreneurial skills and navigating social situations. We introduce the concept of “foot-in-mouth disease,” encouraging listeners to embrace potential embarrassment as a catalyst for growth. Sharing experiences from a trade show and a concert, I highlight the importance of engaging with others. We also cover “borrowed credibility,” a method we Read more…

The Business of Podcast Advertising – Business Brain 577

In this episode of Business Brain, Dave Hamilton and Shannon Jean delve into the podcasting landscape, focusing on the dynamics between content creators, sponsors, and audience privacy. Dave shares insights from Podcast Movement, highlighting his presentation on an efficient podcast workflow developed over two decades, emphasizing the vital role of consistency in content release. The conversation shifts to privacy issues Read more…

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The Power of Personal – Business Brain 576

In this episode of Business Brain, we explore the importance of personal connections in business. We share insights from the auction world and a significant find on a liquidation site, emphasizing consumer behavior and economic trends. We discuss how to infuse authenticity into branding by sharing personal stories and fostering trust with clients. The power of storytelling is highlighted as Read more…

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The Fight Against Complexity – Business Brain 575

In this episode of Business Brain, I, Dave Hamilton, and co-host Shannon Jean discuss Internet Self-Care Day and the balance between productivity and burnout. Sharing personal experiences, we address the anxiety of overlapping commitments and the importance of saying no. We also emphasize simplicity in business operations and clear communication as keys to enhancing productivity. I invite listeners to reflect Read more…

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Free Flow Friday – Business Brain 574

In this episode of Business Brain, Shannon and Dave discuss problem-solving and efficiency in entrepreneurship, using personal experiences as illustrations. We draw parallels between kayak design and simplifying business processes while highlighting the importance of considering simple solutions like Occam’s Razor. Through anecdotes about seeking expert help and a client overwhelmed by data, we advocate for a bias towards action Read more…

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Joe Benson of Eversite – Business Brain 573

In episode 573 of Business Brain, hosts Dave Hamilton and Shannon Jean interview Joe Benson, founder of Eversite, a digital marketing agency. Joe discusses his journey from creating websites as a child to launching the innovative “website as a service” model, making web services affordable for small businesses. He shares insights on leveraging social media for lead generation and emphasizes Read more…

All Your Eggs in Someone Else’s Basket – Business Brain 572

In this episode of Business Brain, Dave and Shannon stress the importance of making customers feel special and valued, drawing inspiration from lead singers like Pat Monaghan and Sammy Hagar. They emphasize the significance of personalized interactions through simple gestures like using customers’ names to establish emotional connections. The hosts share personal anecdotes to illustrate the impact of personalized customer Read more…

The $1000 Brain Switch – Business Brain 571

On Business Brain, Dave Hamilton and Shannon Jean discuss boosting productivity and cultivating an entrepreneurial mindset. They share insights on outsmarting the system, taking breaks for productivity, and the importance of making initial income as an entrepreneur. Emphasizing financial independence through calculated risks and diverse income streams, they encourage listeners to embrace entrepreneurship. The episode aims to inspire individuals to Read more…

Priority is not Plural – Business Brain 570

Join us in this episode as we reflect on International Beer Day and explore the acquired taste of beer. We then delve into a discussion on Sam Walton’s approach to change in business, focusing on the concept of the “RC factor” – resistance to change. Discover how our pattern-seeking minds can lead to resistance to change and the importance of Read more…

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What is Your Unfair Advantage? Business Brain 569

In this episode of Business Brain, we discussed how businesses can leverage their unique strengths as unfair competitive advantages. We shared examples and personal experiences to emphasize the importance of recognizing and maximizing these strengths to stand out in the market. Listeners were encouraged to reflect on their own businesses and share their stories at businessbrain.show for further discussion on Read more…