It’s mailbag day today! Shannon and Dave answer two of your questions this week, the first is about crafting your public persona. No one is better equipped to represent your business than you are, and that means you have to get comfortable putting yourself out there, too. But you don’t Read more…
Today’s small business show takes us through some of the bigger-picture stuff you can do to grow your small business. What would it take to grow your business to be ten times its size? What would you change if you were running your business like you intended to sell it? If Read more…
Shannon and Dave talk about the impact that small business owners feel when competing for employees with new, well-funded startups (aka those that can hire people their cash flow doesn’t afford!). Shannon found a great article about how on-demand businesses have created a new era of entrepreneurship — and how attractive that Read more…
Rob Gautereaux started JustLuxe.com in 2004 as a site with product articles and classified ads. Within 2 years he realized there was better value to the JustLuxe readers – and JustLuxe themselves – if they were a true publication business. Since then JustLuxe has grown significantly by creating their own Read more…
Shannon and Dave dig in today, talking about naming your business (and theirs!) as well as reward credit cards. How do you go about picking a good name for a business and what message does it send to your customers? Your favorite business geeks are also rewards credit card geeks Read more…
Cash is king. You hear it all the time, but have you ever sat down and thought about what it means for your small business? Your two favorite business geeks have and they share their thoughts about how to manage – and even get – cash the right way. Profits Read more…
While cash might be king, your employees are queen… and this is one of those cases where the queen needs to win. Shannon and Dave talk about what it takes to not only motivate your employees, but also to keep your team happy. Starting with a discussion about salespeople, the Read more…
Bruce Linde is the quintessential service provider, always looking to do whatever he can to support his clients. In fact, he even considers the websites he builds for his clients to serve them after he’s finished; the goal being to have the site “turn interest into a client.” Bruce wryly shares Read more…
This week on the Small Business Show, we continue the discussion about small business marketing with Shannon and Dave talking about the value of marketing via social media as well as offline marketing. Strategies for authenticity are the core, including specific discussions about Facebook, Twitter, Snapchat, offline marketing and more!
Shannon and Dave share their own thoughts about marketing as it relates to their businesses. In Part 1 of the Small Business Marketing show, advertising is a focus with discussions about pay per click, display ads, podcasts and reviews. What marketing methods have worked for you? Share your story with Read more…
Ever had a million-dollar idea? Shannon and Dave discuss what that actually means and the realities behind bringing an idea to fruition. Kickstarter is a big part of that discussion, from both good and bad angles. But first, your two business geeks share a little tax talk about what you should be Read more…
With just a few weeks left before the calendar ticks over to 2016, it’s time to start thinking about a few things: what to do for your employees? What do do for your customers? What to do for yourself? Taxes, health insurance, gifts, bonuses and more are the seeds for Read more…